Build and grow your own retail and e-commerce business
If you have been to a retail store do why you end up buying more than you actually need?
That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment
Section 2 Types of Retail store and Trading area
Types of retail store based on the format
Types of retail stores based on the trading area
Reilly’s Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Trading area Advance exercise
Section 3 Omnichannel and e-commerce
Webrooming vs Showrooming
Multichannel and Omnichannel strategy
Section 4 Warby Parker Omnichannel Case study
Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin
Section 5 Customer Data in retail management
Customer Relationship Management
Recency, Frequency, and Monetary (RFM) analysis
Market Basket Analysis (Market Basket Analysis)
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis
Section 6 Store layout and design
Customer Lifetime Value
Customer Lifetime Value Assignment
Types of Store Layout
The goal of Store Design
Store layout Exercise – Lift
Section 7 Retail finance and accounting
Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset Management and Margin Management
The Strategic Profit Model in Retail Management
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion
Section 8 Category and Inventory Management
Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management
Section 9 E-commerce and D2C brands
Introduction to e-commerce and D2C
Private labels and white labels
D2C business model
Marketing, Sales and expansion of D2C brand
MBA: Retail management, Merchandising, and E-commerce
Build and grow your own retail and e-commerce business”
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