Identify your target audience and market & Leverage an effective communication strategy to hook your audience in

In this course you will work out how to segment, target, position your brand, how to define your audience and how to use brand storytelling to hook your audience in, through a journey that they’re invested in. In other words you will have a better understanding at who you are trying to target and how to best target them.

You’ve probably come across this quote before:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

But have you ever considered how do you make people feel?

Brand storytelling is the art of connecting the hearts and minds of your audience to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence.

In an ideal world, everyone would be interested in purchasing your product or service, but to define your target market as “everyone” it’s not wise, and it does a disservice to your actual target market; by over-widening your scope, you fail to inform and educate your actual audience about how your product or service can improve their lives.

By the end of this class you’ll have identified your audience and you’ll have the knowledge to develop hyper-targeted positioning and messaging, and you will have 9 storytelling strategies ready to go, which translate into more effective marketing, relevant to your target audience.

In this class you’ll learn:

• What STP marketing is

• Benefits and how it can be used

• How to leverage it for your brand strategy

• How to find your target audience

• What is brand storytelling

• Why is it so effective and how to leverage it

• Brand storytelling strategies

This course is a beginners mini masterclass of Branding & Positioning. There’re much more things you are going to learn which I will teach you in upcoming sections.

Thank You For Enrolling in This Course

Marketing digital

Identify your target audience and market & Leverage an effective communication strategy to hook your audience in”

Este curso es GRATIS

Curso gratis en Udemy

Con los cursos gratis de Udemy puedes aprender muchas cosas sin tener que gastar en ello. Pero primero debes tener en cuenta varias cosas:

Contenido Gratuito

Los cursos gratis de Udemy te permiten aprender nuevas cosas sin tener que pagar. Aprovecha la oportunidad.

Aprendizaje

Pon en práctica todos tus conocimientos aprendidos. Realiza increíbles proyectos basados en el mundo real.

Limites

Debes tener en cuenta que todos los cursos gratuitos de Udemy son de máximo 2 horas y no incluyen un certificado.

Este curso se encuentra disponible de manera gratuita sin necesidad de ningún cupón, a través de la opción “GRATIS”.

Te recomendamos primero leer las diferencias entre un curso gratis y uno de pago para evitar malentendidos:

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